See all case studies

Modernizing Customer Loyalty for a Global Travel Tech Leader

Travel Tech

3 months

Partnering with Anuyat transformed our loyalty systems. They became a true extension of our team, delivering both speed and strategic depth

CXO

Oct 10, 2024

Our goal

When we connected with the team at this global travel tech leader, it was clear they needed a fresh approach to modernizing their aging loyalty systems. We were excited to partner with them to reimagine how their customer engagement platforms could evolve for the next decade.

Legacy system modernization with minimal disruption to existing operations

Scalable, cloud-native architecture to future-proof the platform

Cross-functional teams embedded with client leadership

Modern tech stack implementation across web, mobile, and APIs

Enhanced security, real-time data pipelines, and seamless UI/UX

Agile delivery with outcome-based milestones

Discovery & Strategic Planning

We began by deep-diving into their application portfolio, identifying dependencies, and prioritizing modernization paths that balanced risk and impact. We worked closely with their leadership to design an agile roadmap that supported iterative rollouts without compromising existing customer journeys.

Multi-Track Agile Execution

The program was delivered through multiple agile scrum teams across web services, cybersecurity, data engineering, cloud, and UI/UX. Dedicated practice architects from our side worked hand-in-hand with the client’s core teams to ensure alignment, velocity, and quality.

Incremental Modernization with Legacy Coexistence

Instead of a risky big-bang migration, we adopted an incremental approach—gradually introducing modern components while legacy systems continued to function. This reduced downtime and allowed for continuous user feedback and performance monitoring.

Accelerated Delivery with AI-Led Insights

To further enhance the platform, we integrated AI-powered personalization and predictive analytics, boosting customer engagement and enabling real-time loyalty program adjustments. The modernized system quickly demonstrated improved retention and higher customer satisfaction.