Modernizing Loyalty for a Travel Tech Partner

Overview

A global travel technology partner offering loyalty and rewards solutions for airlines and hospitality brands wanted to modernize its legacy loyalty system. The goal was to enhance user engagement, simplify reward redemption, and deliver a seamless omni-channel experience powered by AI and automation.

Challenge

The existing loyalty platform was built on fragmented services with slow data synchronization across web and mobile touch points. Reward personalization was limited, analytics were siloed, and integration with partner APIs was inconsistent—leading to low engagement and high maintenance overhead.

Solution

Anuyat’s engineering and AI teams collaborated to rebuild the loyalty engine on a modern, event-driven microservices architecture.
Key initiatives included:

• Implementing AI-driven personalization to recommend tailored offers based on travel behavior.

• Integrating with multiple partner APIs through intelligent orchestration layers.

• Introducing real-time data sync for rewards, redemptions, and tier upgrades.

• Enabling a unified loyalty wallet accessible across web, mobile, and in-flight systems.

• Deploying analytics dashboards powered by ML models for engagement insights.

Results

• +18% increase in user engagement within 90 days of launch.

• 60% faster redemption processing through real-time event pipelines.

• 40% reduction in system maintenance cost due to modular architecture.

• 24/7 uptime and 99.9% API reliability across partner integrations.

Tech Stack

Node.js · React · MongoDB · Kafka · Redis · AWS Lambda · Python (ML models) · Terraform

Impact Summary

The transformation empowered the client to deliver personalized loyalty experiences at scale, enabling faster partner onboarding, deeper user engagement, and measurable business growth. The modular architecture set the foundation for rapid iteration and AI-driven insights across all loyalty touchpoints.

Client Speaks

“Anuyat’s AI-led engineering approach helped us move from a legacy loyalty platform to a truly intelligent engagement ecosystem. The transition was seamless, measurable, and future-ready.”
— VP, Product & Loyalty Systems, Travel Tech Partner